THE MISSION

A COMPANY FOUNDED BY A NAVY SEAL, KILL CLIFF IS PROUD TO BE AN OFFICIAL PARTNER OF THE NAVY SEAL FOUNDATION. THEIR MISSION IS TO BE THE LARGEST CONTRIBUTOR TO THAT ORGANISATION AND A PORTION OF THE PROCEEDS FROM EVERY KILL CLIFF CAN SOLD GOES TOWARDS SUPPORTING THESE WARRIORS AND THEIR FAMILIES.

THE NAME

WHAT DOES THE NAME “KILL CLIFF ” MEAN ANYWAY? THINK OF IT AS A WAY OF SAYING “OVERCOME OBSTACLES.” FOR MANY, THE TERM “CLIFF” REPRESENTS FEAR; THE UNKNOWN. FOR OTHERS, IT’S A GOAL; SOMETHING TO ASCEND OR TACKLE. EITHER OF THESE OPTIONS REPRESENTS AN OBSTACLE. SO GET OUT THERE AND KILL IT.

THE MINDSET

KILL CLIFF BELIEVE IN DOING NOTHING IN MODERATION AND THAT QUITTING IS NEVER AN OPTION. AT THE SAME TIME, THEY TRY TO NOT TAKE THEMSELVES TOO SERIOUSLY. FOR ALL OF YOU OUT THERE KILLING IT, WE HOPE KILL CLIFF HELPS YOU GET UP, GET THROUGH, AND RECOVER SO YOU CAN OVERCOME ANY OBSTACLE IN YOUR WAY. KILL THE QUIT.