We are a company based on an ethos, an ethos of doing the right thing, contributing to family and community as well as supporting our military and law enforcement.
HR4K's name is taken from the post code of our military roots in Hereford and an anagram of the speed at which a special forces candidate must march with weight over the Brecon Beacons to be selected to serve in a Tier 1 unit.
As smooth as silk and as discreet as a man standing in a gym wearing silk hot pants.....
Genuine Soffe Ranger Panties is a favorite of the United States Military. They're made of loose fitting soft tricot which won’t snag or run. Discover what all the talk is about; these legendary shorts are everything!
Issued to deployed troops, the woobie helps the wearer keep warm in the field when the climate's cooler. Lightweight, heat retaining, water-resistant, and quick-drying, it's no wonder this bit of kit is regarded as the greatest military invention ever fielded.
The Woobie Do
The special forces troops in Vietnam in the 60s were the first to replace the standard issue army wool blanket - obviously fairly useless in the wet, tropical environment of Vietnam - and make use of the far more suitable and convenient woobie. Word spread and adoption grew.
Today, troops deployed in the field use the woobie in place of blankets, tent dividers, or sleeping bags. And Vets talk about how useful they are as baby blankets, dog beds, hammock blankets, smoking jackets, robes... and jackets.
Made from the same trusted poncho liner fabric as the infamous infanteers' best friend, our woobie hoodies make the perfect post workout warm kit, or just a decent cutting about jacket.
Great for hunting, fishing, camping, outdoor events, and heading out to meet the takeaway delivery driver, you won't believe how warm this thing keeps you.
HR4K have teamed up with YETI to create our own Rambler range.
The Rambler keeps your brew hot, doesn't spill and fits in your mug holder. Honestly, what more do you need?
Any tumbler that's coming along for the ride needs to be tough enough to keep up. It is made from durable stainless steel with double-wall vacuum insulation to protect your hot or cold beverage at all costs. While the magnet on the included MagSlider™ Lid adds an additional barrier of protection for keeping drinks contained and preventing heat or cold from escaping, please note - this magnet component is not leakproof and will not prevent spills. Available in stainless and DuraCoat™ colours.
Our popular HR4K rambler now in travel size and perfect fit for your incar cup holders.
Keep that perfect balance of flavour and fuel by your side with or new 10 oz. Tumbler – sized to be just enough for just about anywhere. It’ll keep your coffee-shop-tops at the just-ordered temp and easily slide into your cup holder when you’re ready for the road. Count on its double-wall vacuum insulation to keep your espresso shots fresh or cold brew nice and cold though long hauls. And for added peace of mind, we topped it off with our tried-and-true, splash-resistant, smooth-sliding MagSlider™ Lid to protect your drink from bumpy commutes.
Please note - The MagSlider Lid is not leakproof and will not prevent spills.
This classic company sweater is your go to sweater when you've got more important thing to think about. When you've got the dog to walk, the bins to take out or just a bit of post gym warm kit, sometimes you just need an ye' old faithful.
Inspired by the James Elroy Flecker’s The Golden Journey to Samarkand which verses are inscribed on the SAS clock tower in Hereford.
We are the Pilgrims, master; we shall go Always a little further; it may be Beyond that last blue mountain barred with snow Across that angry or that glimmering sea.
The same inscription also appears on the NZSAS monument at Rennie Lines in the Papakura Military Camp in New Zealand, and at the Indian Army's Special Forces Training School in Nahan, Himachal Pradesh, India.
Concept by HR4K's Ben Garwood
Designed by the incredibly talented Tattooist Teri Burrows from Teri Fic Ink in Tidworth