HR4K

We are a company based on an ethos, an ethos of doing the right thing, contributing to family and community as well as supporting our military and law enforcement. 

HR4K's name is taken from the post code of our military roots in Hereford and an anagram of the speed at which a special forces candidate must march with weight over the Brecon Beacons to be selected to serve in a Tier 1 unit.

 

 

HR4K

Originals

Regular price £ 24.99 GBP
/
Tax included.
The Original HR4K company tee for Rogues, Gunslingers and Adventurers. Keeping things simple, just a good quality logo tee.
  • Tri-Blend
  • True to size

Customer Reviews

Based on 102 reviews Write a review
Cart
Frag Fresh
Frag Fresh
Frag Fresh

Frag Fresh

Regular price £ 2.49 GBP
/
Tax included.
Frag fresh, our car air freshener with new car scent. Which is really helpful if you drive a old car!

Directions
  • Get your car washed,
  • Hang your scent,
  • Turn your music up.

Customer Reviews

Based on 10 reviews Write a review
Cart
Classic Patch
Classic Patch
Classic Patch

Classic Patch

Regular price £ 3.99 GBP
/
Tax included.
HR4K Logo patch

  • Embroidered Velcro patch
  • 8cm x 5cm

Customer Reviews

Based on 12 reviews Write a review
Cart
Classic Slap Sticker
Classic Slap Sticker

Classic Slap Sticker

Regular price £ 1.99 GBP
/
Tax included.
Show your support for the HR4K community with an HR4K sticker

Self adhesive monomeric vinyl stickers

50mm x 80mm

Customer Reviews

Based on 11 reviews Write a review
Cart
Crew Socks
Crew Socks
Crew Socks
Crew Socks

Crew Socks

Regular price £ 14.99 GBP
/
Tax included.

HR4K socks for the box 

whether your training in the box or just chilling in front of the box, these are the perfect socks 

*One size

Customer Reviews

Based on 15 reviews Write a review
Cart
HR4K Silkies
HR4K Silkies
HR4K Silkies
HR4K Silkies

HR4K Silkies

Regular price £ 24.99 GBP
/
Tax included.

HR4K Ranger Panties!

As smooth as silk and as discreet as a man standing in a gym wearing silk hot pants.....

 

Genuine Soffe Ranger Panties is a favorite of the United States Military. They're made of loose fitting soft tricot which won’t snag or run. Discover what all the talk is about; these legendary shorts are everything!

Customer Reviews

Based on 17 reviews Write a review
Cart
Neckwarmer
Neckwarmer
Neckwarmer

Neckwarmer

Regular price £ 16.99 GBP
/
Tax included.
The perfect running neck scarf.
  • 120gsm
  • 100% Microfibre
  • Seamless
  • Moisture Wicking
  •  Cool in Summer. Warm in Winter
  • Measures approximately 50cm x 24.5 cm (49cm in diameter)
  • One size fits most

Customer Reviews

Based on 11 reviews Write a review
Cart
Op Nimrod

Op Nimrod

Regular price £ 3.49 GBP
/
Tax included.

HR4K Morale Sticker: Operation Nimrod

Dirt naps and brand slaps!

A symbol of HR4K's origins, this die cut vinyl gloss sticker is inspired by the events of 1980 that put the SAS on the world stage. The techniques employed by Operation Nimrod have been mirrored by other special forces and counter-terrorism units globally, and our Nimrod Sticker celebrates the deadly efficiency with which the Special Air Forces responded at that time.

Dimensions: 10cm x 6cm
Colours: Red on Black

Marking the Iranian Embassy Siege

When six Iranian gunmen overpowered PC Trevor Lock of the diplomatic protection squad at the Iranian Embassy and took 26 hostages, police cordoned off the area and took up sniper positions. The SAS Counter-Terrorism team was put on high alert at their base in Hereford, first formulating an IA plan, and then a more detailed assault plan based on the Embassy building's blueprints. Multiple assault teams would simultaneously enter the building on all floors:

  • One team would enter via the roof with a large explosive device
  • Others would abseil down and enter through the 2nd and 1st floor rear balconies
  • A second team would blow in the first floor windows and enter via the front balcony
  • A further team would clear the ground floor by blowing the rear patio door
  • Another ground floor team would move to clear the basement rooms

Go!Go!Go!

Before all the teams were in position, the mission was compromised when one of the troopers accidentally put his boot through a window. The explosives were detonated and the teams rushed in. After the hostages were secured, and the terrorists were overcome, the SAS had been thrust into the public view. and international terrorism understood that any operation against British interests meant the UK would respond with deadly efficiency.

Customer Reviews

Based on 2 reviews Write a review
Cart
Just a Mug
Just a Mug
Just a Mug
Just a Mug

Just a Mug

Regular price £ 12.99 GBP
/
Tax included.
A cylindrical earthenware receptacle suitable for traditional fluids such as Tea, Coffee or any other beverage required to be served at an above ambient temperature.

Customer Reviews

Based on 8 reviews Write a review
Cart
Weighted Plates
Weighted Plates
Weighted Plates

Weighted Plates

Regular price £ 69.99 GBP
/
Tax included.
Power coated & curved as standard for that high end natural ergonomic fit. Designed around the UKSF SAPI plate. This will fit into all standard vests & plate carriers.

Comes in 10lb and 7lb weights which are the requirements for male and female CrossFit Murph competitions.
  • Sold in Pairs weighing 10lb / 7lb each plate
  • Curved for Eronomic fit
  • SAPI sized for standard plate carriers
  • 10lb for Official CrossFIt Male Competitions - Black
  • 7lb for Official CrossFit Female Competitions - Pink

Customer Reviews

Based on 14 reviews Write a review
Cart
Bike Club Raglan
Bike Club Raglan
Bike Club Raglan

Bike Club Raglan

Regular price £ 32.99 GBP
/
Tax included.

Long Sleeve T Shirt
Bike Club Raglan

The First Rule of Bike Club...


A nod to a classic. This raglan is our tribute to our biker community. Bikes of all shapes and sizes play a massive part of our culture and identity here at HR4K.

Unisex two-tone baseball tee

The design was inspired by the HR4K Honda 550 Café racer that sits proudly as a centre piece in our flagship store in Hereford.

  • White shirt, black 3/4 sleeves
  • Soft 100% cotton base
  • 15% Marles polyester


Design by Chris Brown (Tactical Coatings)

Customer Reviews

Based on 7 reviews Write a review
Cart
Fan Dance
Fan Dance
Fan Dance

Fan Dance

Regular price £ 17.99 GBP
/
Tax included.
'Fan Dance' - by Gary aged 8

Warning: Not to scale

You could probably navigate off it, just don't assume the sheep will still be there.

Customer Reviews

Based on 9 reviews Write a review
Cart
Blue Mountain
Blue Mountain

Blue Mountain

Regular price £ 1.99 GBP
/
Tax included.
Blue Mountain vinyl sticker

Inspired by the James Elroy Flecker’s The Golden Journey to Samarkand which verses are inscribed on the SAS clock tower in Hereford.

We are the Pilgrims, master; we shall go
Always a little further; it may be
Beyond that last blue mountain barred with snow
Across that angry or that glimmering sea.

The same inscription also appears on the NZSAS monument at Rennie Lines in the Papakura Military Camp in New Zealand, and at the Indian Army's Special Forces Training School in Nahan, Himachal Pradesh, India.

Dims - 76mm x 7.6mm



Customer Reviews

Based on 2 reviews Write a review
Cart
Woobie Jacket

Woobie Jacket

Regular price £ 64.99 GBP
/
Tax included.

The U.S. military poncho liner
Repurposed

Anyone can be cold and admin's not a dirty word

Issued to deployed troops, the woobie helps the wearer keep warm in the field when the climate's cooler. Lightweight, heat retaining, water-resistant, and quick-drying, it's no wonder this bit of kit is regarded as the greatest military invention ever fielded.

The Woobie Do

The special forces troops in Vietnam in the 60s were the first to replace the standard issue army wool blanket - obviously fairly useless in the wet, tropical environment of Vietnam - and make use of the far more suitable and convenient woobie. Word spread and adoption grew.

Today, troops deployed in the field use the woobie in place of blankets, tent dividers, or sleeping bags. And Vets talk about how useful they are as baby blankets, dog beds, hammock blankets, smoking jackets, robes... and jackets.

Woobie Hoodie 

Made from the same trusted poncho liner fabric as the infamous infanteers' best friend, our woobie hoodies make the perfect post workout warm kit, or just a decent cutting about jacket.

Great for hunting, fishing, camping, outdoor events, and heading out to meet the takeaway delivery driver, you won't believe how warm this thing keeps you.

  • Multi Camo Black
  • Made from nylon and polyester
  • Don't wash in bleach
  • Don't dry clean
  • Do wash by hand
  • Do hang dry
  • Keep away from naked flames

 

Customer Reviews

Based on 12 reviews Write a review
Cart
HST Adventures
HST Adventures

HST Adventures

Regular price £ 24.99 GBP Sale price £ 14.99 GBP
/
Tax included.
The collaborations keep coming at HR4K we are very lucky to have some amazing individuals in our community

HST adventures are a veteran owned business who have skied and climbed all over the world with other exceptional veterans supporting and pushing them to fulfill their own personal adventures.

This is a HST/HR4K T-shirt with a traditional Himalayan twist and some amazing artwork from the talented Warpaint.
Cart
Company Flag
Company Flag
Company Flag

Company Flag

Regular price £ 29.99 GBP
/
Tax included.

**50% OFF THIS PRODUCT WITH ORDERS OVER £30**

 

Grab a flag for your gym, garage, office etc.

First Edition flag, made in a short run for our offices. No longer available.

We have updated our flags with a fresher, high-res look to keep you motivated

  • 3' x 5'
  • 4 Solid Grommets (One In Each Corner)
  • Heavyweight Nylon

Customer Reviews

Based on 2 reviews Write a review
Cart
Slit Tank
Slit Tank
Slit Tank

Slit Tank

Regular price £ 24.99 GBP
/
Tax included.
HR4K Ladies Tank - with a side slit

Customer Reviews

Based on 1 review Write a review
Cart
Kids Company

Kids Company

Regular price £ 14.99 GBP
/
Tax included.
The HR4K Original, now in kids sizes
  • Tri-Blend
  • True to size fit

Customer Reviews

Based on 2 reviews Write a review
Cart
Gift Card

Gift Card

Regular price £ 10.00 GBP
/
Tax included.

Shopping for someone else but not sure what to give them? Give them the gift of choice with a HR4K gift card.

Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Customer Reviews

Based on 1 review Write a review
Cart
Beer Googles
Beer Googles
Beer Googles

Beer Googles

Regular price £ 34.99 GBP
/
Tax included.

We are proud to be among some of greatest inventors of our time. Pushing the boundaries of the possible.

As former special forces we have worked in some of the worlds most inhospitable and demanding environments. We’ve been pitted against some of the most dangerous known threats to the free world. We understand the serious challenges men have always faced.  With only minutes of research and development with zero government funding and no industry back handers we have overcome mans greatest handicap....Multi-tasking!

Ladies and gentlemen we give you...Beer Goggles.

BBQ ops, hands free drinking,

Disclaimer:

HR4K takes no responsibility for poor target acquisition.

 

Built to order. Waiting time can take up to 4 weeks 

These are just a novel product

 

Made in the UK

Customer Reviews

Based on 1 review Write a review
Cart
Cropped Tee
Cropped Tee
Cropped Tee
Cropped Tee
Cropped Tee
Cropped Tee
Cropped Tee

Cropped Tee

Regular price £ 24.99 GBP
/
Tax included.
Cropped tri-blend company tee, packing a pretty, pink punch. 
Cart
Grey Man Hoodie

Grey Man Hoodie

Regular price £ 44.99 GBP
/
Tax included.
Grey man Hoodie 

It’s sometimes nice to be the grey man, a little incognito. Mega comfortable, it’s the perfect down time or post training hoodie.


  • Made from Heavyweight UltraSoft Peach Finish fabric
  • 3 panel waffle lined fabric hood with self-colour flat chunky hood cords
  • Kangaroo pouch pocket with concealed iPod and phone pocket
  • Ribbed hem and cuff with thumb hole
  • Twin Needle stitching detail with tape neck and back neck yoke

Customer Reviews

Based on 2 reviews Write a review
Cart
HR4K Rambler 10 oz Tumbler

HR4K Rambler 10 oz Tumbler

Regular price £ 24.99 GBP
/
Tax included.

Our popular HR4K rambler now in travel size and perfect fit for your incar cup holders.  

Keep that perfect balance of flavour and fuel by your side with or new 10 oz. Tumbler – sized to be just enough for just about anywhere. It’ll keep your coffee-shop-tops at the just-ordered temp and easily slide into your cup holder when you’re ready for the road. Count on its double-wall vacuum insulation to keep your espresso shots fresh or cold brew nice and cold though long hauls. And for added peace of mind, we topped it off with our tried-and-true, splash-resistant, smooth-sliding MagSlider™ Lid to protect your drink from bumpy commutes.

Please note - The MagSlider Lid is not leakproof and will not prevent spills.


- Capacity 296ml / 10 US fl oz

- Empty Weight 280g

Customer Reviews

Based on 1 review Write a review
Cart
Booty Shorts

Booty Shorts

Regular price £ 44.99 GBP
/
Tax included.
Fitted workout shorts in a form fitting, extremely comfortable material. These shorts feature a longer inseam to keep you covered and the perfect structure of elasticity around the bottom of the short leg to prevent them from digging into your thighs. These shorts feature our logo centered on the back waistband.

Size Guide

XS- 23-24"

S- 25-26"

M- 27-29"

L- 30-32"

XL- 33-35"

Product Specifications
  • Medium is 3.5 inch inseam 
  • 87% Nylon, 13% Lycra 
  • Form Fitting 
  • Longer inseam for comfort during workouts and running 
  • Wide waistband keeps you covered

Customer Reviews

Based on 2 reviews Write a review
Cart