We are a company based on an ethos, an ethos of doing the right thing, contributing to family and community as well as supporting our military and law enforcement.
HR4K's name is taken from the post code of our military roots in Hereford and an anagram of the speed at which a special forces candidate must march with weight over the Brecon Beacons to be selected to serve in a Tier 1 unit.
As smooth as silk and as discreet as a man standing in a gym wearing silk hot pants.....
Genuine Soffe Ranger Panties is a favorite of the United States Military. They're made of loose fitting soft tricot which won’t snag or run. Discover what all the talk is about; these legendary shorts are everything!
A symbol of HR4K's origins, this die cut vinyl gloss sticker is inspired by the events of 1980 that put the SAS on the world stage. The techniques employed by Operation Nimrod have been mirrored by other special forces and counter-terrorism units globally, and our Nimrod Sticker celebrates the deadly efficiency with which the Special Air Forces responded at that time.
Dimensions: 10cm x 6cm Colours: Red on Black
Marking the Iranian Embassy Siege
When six Iranian gunmen overpowered PC Trevor Lock of the diplomatic protection squad at the Iranian Embassy and took 26 hostages, police cordoned off the area and took up sniper positions. The SAS Counter-Terrorism team was put on high alert at their base in Hereford, first formulating an IA plan, and then a more detailed assault plan based on the Embassy building's blueprints. Multiple assault teams would simultaneously enter the building on all floors:
One team would enter via the roof with a large explosive device
Others would abseil down and enter through the 2nd and 1st floor rear balconies
A second team would blow in the first floor windows and enter via the front balcony
A further team would clear the ground floor by blowing the rear patio door
Another ground floor team would move to clear the basement rooms
Before all the teams were in position, the mission was compromised when one of the troopers accidentally put his boot through a window. The explosives were detonated and the teams rushed in. After the hostages were secured, and the terrorists were overcome, the SAS had been thrust into the public view. and international terrorism understood that any operation against British interests meant the UK would respond with deadly efficiency.
Inspired by the James Elroy Flecker’s The Golden Journey to Samarkand which verses are inscribed on the SAS clock tower in Hereford.
We are the Pilgrims, master; we shall go Always a little further; it may be Beyond that last blue mountain barred with snow Across that angry or that glimmering sea.
The same inscription also appears on the NZSAS monument at Rennie Lines in the Papakura Military Camp in New Zealand, and at the Indian Army's Special Forces Training School in Nahan, Himachal Pradesh, India.
Issued to deployed troops, the woobie helps the wearer keep warm in the field when the climate's cooler. Lightweight, heat retaining, water-resistant, and quick-drying, it's no wonder this bit of kit is regarded as the greatest military invention ever fielded.
The Woobie Do
The special forces troops in Vietnam in the 60s were the first to replace the standard issue army wool blanket - obviously fairly useless in the wet, tropical environment of Vietnam - and make use of the far more suitable and convenient woobie. Word spread and adoption grew.
Today, troops deployed in the field use the woobie in place of blankets, tent dividers, or sleeping bags. And Vets talk about how useful they are as baby blankets, dog beds, hammock blankets, smoking jackets, robes... and jackets.
Made from the same trusted poncho liner fabric as the infamous infanteers' best friend, our woobie hoodies make the perfect post workout warm kit, or just a decent cutting about jacket.
Great for hunting, fishing, camping, outdoor events, and heading out to meet the takeaway delivery driver, you won't believe how warm this thing keeps you.
We are proud to be among some of greatest inventors of our time. Pushing the boundaries of the possible.
As former special forces we have worked in some of the worlds most inhospitable and demanding environments. We’ve been pitted against some of the most dangerous known threats to the free world. We understand the serious challenges men have always faced. With only minutes of research and development with zero government funding and no industry back handers we have overcome mans greatest handicap....Multi-tasking!
Ladies and gentlemen we give you...Beer Goggles.
BBQ ops, hands free drinking,
HR4K takes no responsibility for poor target acquisition.
Built to order. Waiting time can take up to 4 weeks
Our popular HR4K rambler now in travel size and perfect fit for your incar cup holders.
Keep that perfect balance of flavour and fuel by your side with or new 10 oz. Tumbler – sized to be just enough for just about anywhere. It’ll keep your coffee-shop-tops at the just-ordered temp and easily slide into your cup holder when you’re ready for the road. Count on its double-wall vacuum insulation to keep your espresso shots fresh or cold brew nice and cold though long hauls. And for added peace of mind, we topped it off with our tried-and-true, splash-resistant, smooth-sliding MagSlider™ Lid to protect your drink from bumpy commutes.
Please note - The MagSlider Lid is not leakproof and will not prevent spills.
Fitted workout shorts in a form fitting, extremely comfortable material. These shorts feature a longer inseam to keep you covered and the perfect structure of elasticity around the bottom of the short leg to prevent them from digging into your thighs. These shorts feature our logo centered on the back waistband.
Medium is 3.5 inch inseam
87% Nylon, 13% Lycra
Longer inseam for comfort during workouts and running