We are a company based on an ethos, an ethos of doing the right thing, contributing to family and community as well as supporting our military and law enforcement.
HR4K's name is taken from the post code of our military roots in Hereford and an anagram of the speed at which a special forces candidate must march with weight over the Brecon Beacons to be selected to serve in a Tier 1 unit.
A symbol of HR4K's origins, this die cut vinyl gloss sticker is inspired by the events of 1980 that put the SAS on the world stage. The techniques employed by Operation Nimrod have been mirrored by other special forces and counter-terrorism units globally, and our Nimrod Sticker celebrates the deadly efficiency with which the Special Air Forces responded at that time.
Dimensions: 10cm x 6cm Colours: Red on Black
Marking the Iranian Embassy Siege
When six Iranian gunmen overpowered PC Trevor Lock of the diplomatic protection squad at the Iranian Embassy and took 26 hostages, police cordoned off the area and took up sniper positions. The SAS Counter-Terrorism team was put on high alert at their base in Hereford, first formulating an IA plan, and then a more detailed assault plan based on the Embassy building's blueprints. Multiple assault teams would simultaneously enter the building on all floors:
One team would enter via the roof with a large explosive device
Others would abseil down and enter through the 2nd and 1st floor rear balconies
A second team would blow in the first floor windows and enter via the front balcony
A further team would clear the ground floor by blowing the rear patio door
Another ground floor team would move to clear the basement rooms
Before all the teams were in position, the mission was compromised when one of the troopers accidentally put his boot through a window. The explosives were detonated and the teams rushed in. After the hostages were secured, and the terrorists were overcome, the SAS had been thrust into the public view. and international terrorism understood that any operation against British interests meant the UK would respond with deadly efficiency.
Inspired by the James Elroy Flecker’s The Golden Journey to Samarkand which verses are inscribed on the SAS clock tower in Hereford.
We are the Pilgrims, master; we shall go Always a little further; it may be Beyond that last blue mountain barred with snow Across that angry or that glimmering sea.
The same inscription also appears on the NZSAS monument at Rennie Lines in the Papakura Military Camp in New Zealand, and at the Indian Army's Special Forces Training School in Nahan, Himachal Pradesh, India.
Introducing the American Defender Shorts 2.0 (Black)! These will be your go-to shorts for the gym, beach, or sparring session! They feature an awesome 4-way stretch, ultra-lightweight, quick-dry material that everyone loves and also feature the following: Reduced velcro on the fly closure (it only has a small piece of velcro at the end of the closure… the rest of the fly is comprised of low-profile 4-way stretch fabric) 2 Discrete zipper pockets (1 on each side) for cell phones and other valuables Reduced outseam length by 1″ to ensure shorts do not go past the knee Removable drawstring inside the waistband (great option for MMA, water sports, and fast moving workouts when you want the shorts to be even more secure)
Lightweight, Quick-Dry, moisture wick 4-way stretch technology 9" Inseam on Size 34 Low-profile zipper pocket on both sides, perfect for cell phone and other belongings 92% Polyester, 8% Spandex for maximum mobility 4-way stretch reinforced spandex crotch panel 3-inch slits on each side Low-profile velcro closure with removable inner drawstring (we included the optional drawstring because we know some people like that feature) 100% sublimation printing to ensure longevity Fit true to size- We recommend ordering what you would normally wear in jean sizes. If you are on the fence between two sizes, we recommend going up to the bigger size.
Fitted workout shorts in a form fitting, extremely comfortable material. These shorts feature a longer inseam to keep you covered and the perfect structure of elasticity around the bottom of the short leg to prevent them from digging into your thighs. These shorts feature our logo centered on the back waistband.
Medium is 3.5 inch inseam
87% Nylon, 13% Lycra
Longer inseam for comfort during workouts and running
HR4K have teamed up with STORM and FLOW two renowned Brazilian Ju Jitsu brands to create a Rash guard and a set of shorts both created with the highest functional quality to raise awareness for the Veterans Rehabilitation Centre
The VRC is a unique initiative that provides a service for the beneficiaries of military and emergency services charities. The VRC utilises physical exercise to promote mental well being.
The special forces troops in Vietnam in the 60s were the first to replace the standard issue army wool blanket - obviously fairly useless in the wet, tropical environment of Vietnam and make use of the far more suitable and convenient woobie. Word spread and adoption grew.
Today, troops deployed in the field use the woobie in place of blankets, tent dividers, or sleeping bags.
A testimonial from Ben, HR4K Director:
"The humble Poncho liner is an essential bit of kit for those who like to travel light. The poncho liner has been my best friend, offering the perfect level of warmth and comfort in both the jungle and temperate environments. Even now after leaving Special Forces, the trusted Poncho liner is still an essential bit of kit for me and my family, whether that’s for camping trips, kids garden parties or the family car safety kit."